About Ctrlio

Ctrlio makes previously unattainable data sets available through state-of-the-art, machine-learning systems, which give insurers a pricing edge.

As the insurance industry responds to the digital revolution, the players that embrace new capabilities will emerge as clear winners.

Today’s insurance environment is one of high churn, extreme price sensitivity and relentless competition. Leading insurers are investing heavily in big data, machine learning and real-time pricing systems to gain an advantage.

In this new digital world, Ctrlio brings enhanced capability by making previously unattainable data sets available through state-of-the-art, machine-learning systems, which give insurers a pricing edge.

Our solutions work at point of quote, in real time and are simple to integrate. Together, we dramatically improve performance while directly driving down loss ratios. This is what we mean by 'the digital advantage'.

Ctrlio's mission is to unlock the power of data to benefit everyone. We currently work with motor insurers who use online channels, as this market is data rich and hungry for solutions. The core platform can be applied equally to other forms of insurance and to any market that requires personalised offers, so that businesses and customers both benefit. This is the next wave of the digital revolution.

Management team

Laurence John


Laurence has been developing, marketing and financing advanced products in aerospace, mobile and early stage venture environments for the past 25 years. He has raised and run two seed funds for Amadeus and advised UKTI on venture capitalism during the Olympics.

He was always on the look out for a company that championed consumer data control. He never found it, so he joined forces with Dominic and they built it together.


Dominic Strowbridge


Dominic is passionate about creating products that solve problems and delight users. For the past 20 years, he’s been designing and building first-class consumer products for the mobile industry.

He introduced the world to dual-band phones and app stores when working for Motorola, and launched mobile entertainment services for BT and Nokia. His knowledge has transformed Ctrlio from a light bulb idea into a fully operational success story.


Ben Wilder


Ben has more than 10 years of technical leadership experience and a passion for building highly scalable digital platforms and teams. He has built core software himself, recruited and managed top-class engineering and customer support teams and has architected global SAAS infrastructure to handle over 100 million daily transactions.

As a leader in technology, he has assessed technical solutions to meet business requirements, built business plans for technical funding and implemented approved solutions both directly and through chosen suppliers.