Currently, there’s no efficient means of telling online companies who you are, what you want or when - so they track and monitor you…
..CTRLio fixes this by giving people total control of their personal data, in a meaningful, controllable and easy way.. from here they can see, share and exploit its value.
This all changes big markets - search, eCommerce and online advertising whilst completely blowing open Vendor Relationship Marketing….
A vast amount of personal data is collected, stored and mined by companies in order to target individuals with commercial offers. This is all part of the behavioural targeting and “big data” market trend which forms valuable and important business imperatives, but are increasingly hitting the news as individuals become uneasy about digital ‘stalking’.
Ctrlio was set up to put the individual back at the centre of their own “personal data assets” because the individual is the most natural integration point for personal data services. A new era of personalised, more engaging commerce will blossom when this happens.
Users who understand, control, share and exploit their own personal data are going to transform the markets for search, online advertising, mobile apps, web services and vendor relationship management over the next few years. Companies who embrace this new agenda will have a huge personalisation advantage over their competitors. A new breed of business that enables this ecosystem is set to appear.
Join us and join in.