Above the covers:
CTRLio is a new venture focussed on personal data ownership, control and transactions. Its mission is to build the best products 1. used by millions of people to manage their personal data and connect to genuinely personalised products and services and 2. used by thousands of brands to find and communicate with their “perfect customers”. This matching process, when done well is a giant opportunity.
Currently, a vast amount of personal data is collected, stored and mined by companies in order to target individuals with commercial offers. This suits businesses more than it suits individuals and forms part of the overarching “big data” market trend. Although driven by valuable and important business imperatives, this “digital stalking” is fast becoming unacceptable.
CTRLio was set up to put the individual back at the centre of their own “personal data assets” because the individual is the most natural integration point for personal data services. We believe that a new era of personalised, more engaging commerce will blossom when this happens.
Users who understand, control, share and exploit their own personal data are going to transform the markets for eCommerce, ePublishing, search, online advertising and mobile apps over the next four years.
Companies who embrace this new agenda will have a huge lift in their performance, levels of customer engagement and data reputation. Those who don’t will be gently deserted by knowledgable and valuable consumer base and regulated into an uncomfortable corner.
A new breed of business that enables this new personal data powered eCommerce is set to appear. CTRLio is going to be a leader in this market.
Under the covers:
We’re building the system and the partnerships that will power it…
We are testing our alpha products now… please continue to get in touch if you are interested to get involved.
More publicly soon.